Corporate History


  • 9/2009: the concept of an edutainment center with the brand called tiNiWorld was pioneered and first time introduced to the families & kids at Eden Mall – 106 Nguyen Hue Street, District 1, Ho Chi Minh city
  • 12/2009: CSR is the most important thing to founders, the Charity Foundation was established at early stage called “tiNi Share” with the first activity was “Sharing tree” during Xmas at Eden Mall.
  • 2010: tiNiWorld had put the first foot-print in Ha Noi market at Syrena Tower,  51 Xuân Diệu, Tây Hồ and was welcomed by all kids and parents there.



  • 2011: Expand the tiNiWorld edutainment center concept nationwide across primary and provincial cities such as Ho CHi Minh, Hanoi, Can Tho, Buôn Mê Thuột, Hai Phong…
  • 2012:  tiNiWorld chain has marked 15 locations nation-wide, covering across 10 cities and has  “Delivered Smiles” to over 1 million customers throughout Vietnam.



  • 10/2013: N Kid Group acquired Phuong Nga Toys Ltd, which owned the exclusive distribution rights for Mattel, opened a new opportunity in distribution business in Vietnam. We continued to grow the product portfolio to a wide range of branded for both  toy and baby segment in order to offer a better variety to customers. Nowadays, customers can find PNC Toys products (branch company of N Kid Group)  in over 2,000 outlets nationwide.
  • Achieving international standard of safety and cleanliness for tiNiWorld chain, N Kid Group has an honor to  join IAAPA (International Association of Amusement Parks and Attractions)
  • Over 5 years, N KID Group was proud to “Delivering Smiles” to over 5 millions kids and families who has come to play and have fun at tiNiWorld



  • 9/2015: 9/2015: started to build and rollout Toyland and Babyland retail network which was the 3rd pillar of the kid platform strategy . Only after 1 year, there were a total of 20 retail locations and expanding rapidly.
  • 11/2015: N Kid Group has received Brass Ring Award from IAPPA – an Award for which Attraction company that has the best performance in Excellence Training
  • 11/2016: N KID Group welcomed the strategic investor – Standard Chartered Private Equity with 40 millions dollars  – to come in a series A round of financing to usher in the next stage of growth and development.
  • By the end of 2016, there were total over 2000 team members called “Nkidders” worked at N Kid Group.



  • 4/2017: Sign strategic partnership contract with Disney to become one of officially Disney  licensee in Vietnam market
  • 8/2017 : Win the M&A award “Top 50 Best Deal of the Year 2016-2017” which host and chosen by Vietnam M&A Forum